
I am a strategic advisor with more than 25 years’ experience helping organisations improve consumer outcomes by ensuring that consumer needs and experiences inform strategy, governance and public policy.
My particular strength lies in applying core consumer protection principles across different sectors and markets. I bring independent judgement, real-world insight and an evidence-based approach, to complex issues and emerging risks.
My expertise includes:
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consumer vulnerability and inclusion
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information, understanding and informed choice
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digital technologies and AI
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complaints and redress
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consumer engagement and representation
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sustainable consumption and green claims


I help organisations to:
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embed a consumer-centric approach
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empower consumers to make informed choices
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identify and support consumers in vulnerable circumstances
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anticipate and mitigate real-world risks
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improve accountability and build trust
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deliver positive impact for consumers and society
I am open to selected Board, panel, public appointment and consultancy opportunities where independent consumer expertise can help strengthen decision-making.
My approach is collaborative, balanced with constructive challenge, and focused on meaningful and lasting impact.
To discuss an opportunity or project, please contact: info@juliehunter.co.uk
I have worked with a range of consumer organisations, businesses, regulators, standards bodies, government departments - in the UK and internationally - including:
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Chartered Trading Standards institute (CTSI)
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Financial Conduct Authority
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OECD
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OPSS
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Trustmark
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UKRN
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